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CityOfAmsterdam::iBeacon Living Lab Inspiration Afternoon

  • Mmousse Krom Boomssloot 8hs Amsterdam, NH, 1011 Netherlands (map)

Invitation to participate from the City of Amsterdam, Chief Technology Office
Aim of the afternoon: “ Join a revolutionary  iBeacon Living lab in Amsterdam that will create a huge impact across industry sectors and her citizens.”

Dear Recipient,
Hereby, we  would like to kindly invite you  to attend our inspiring session about the future of  iBeacons in Amsterdam.  Listen to keynote speaker Moeen Khawaja, Business Developer Umbrelium, share your opinions with fellow experts and learn how you can help lead the creation of new IoT (Internet of Things) ecosystems in a transformative public/private partnership.

Date: 5 March 2015
Time: 15.30 - 18.30

Venue: Mmousse
Krom Boomssloot 8hs
1011 GV Amsterdam

A strong stakeholders group is invited to gather ideas together and (starting with beacons), plan the implementation of a large scale IoT LivingLab in Amsterdam that will create completely new opportunities and lasting value.  The impact will be  significant for commercial, academic and civic deployment applications and the time to act is now.  


What are Beacons?
Called the gateway drug to IoT, they are small Bluetooth Low Energy (BLE) transmitters that use Apple’s iBeacon standard to send a small radio signal to smartphones up to 50 meters away. Beacons give objects a personality and a way to speak. They allow a doorway to welcome you and a picture to tell you about itself. They let a sign explain itself in any language or a prescription to tell you it’s getting empty. Combine beacons with sensors and these simple examples are just the beginning of a massive shift to IoT enabled systems for years to come.

The City as Living Lab
Amsterdam, together with European partner cities, sees the immediate opportunity to create a series of iBeacon and IoT enabled Living Labs to stimulate innovative startups, entrepreneurs, and SMEs across public and private industry sectors.  This ground-breaking initiative starts with the installation of three public iBeacon networks in Amsterdam (see proposed Beacon Mile graphic below) which will be unveiled during the program which will include a comprehensive education and outreach initiative for each sector.  A series of events and business support projects to stimulate, facilitate and mentor entrepreneurs and new startups during early phase development will also be necessary.  The scale of opportunity for the startup economy is staggering and we have identified seven vertical industries from which we are gathering innovators and leaders to help us better implement, distribute and duplicate this structure over the coming two to five years.  You are receiving this invitation because we have identified you as a potential partner in this important initiative, so if you share our vision, or want to know more about how you can participate in creating new opportunities within your sector, please sign-up for our gathering of innovators for an inspiring and productive afternoon.


The Programme

15:30 - 15:45        Introduction (Ger Baron, CTO Amsterdam)
15:45 - 16:30        The programme (Katalin Gallyas, Open Innovation Manager City of

16:30 - 17:00        Keynote: Moeen Khawaja, Business Developer 
                              Umbrelium ( worldwide IoT platform

17:00 - 17:15        Break
17:15 - 18:15        Break out & discussions
                               - How will we align our interests?
                               - What does it mean to join?

18:15 - 18:30        Wrap up / Next steps towards a consortium iBeacons?
18:30 - 19.30        Borrel

Moderation: Paul Manwaring, Co-founder Glimworm IT BV

Keynote Bio: Moeen Khawaja

Moeen has two decades of international business development experience, holding strategic and leadership roles with executive responsibility in telecommunication network service operators and technology based service operators. Moeen led from concept to launch of Sprint’s 3G Picture messaging service in 2002-03, under the 3G brand “Vision”. He has senior level start up experience in operations and business planning for a telematics insurance service provider with game based application development and fleet management services. Moeen was part of the team that led the first round of investment into and remained associated until its exit to LogMeIn Inc.