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Albert Einstein

First Festival App in the Netherlands to utilize iBeacon Technology for iOS & Android

festival 2014 incl line-up.jpeg

July 19th’s Pathfinder Festival marked the first festival in the Netherlands to use iBeacons in conjunction with a streamlined mobile app in order to interact with festival-goers in compelling new ways.  With the help of the Apsima team, BalefireHQ’s Bastiaan Schenk and the Pathfinder Crew, we were able to come up with a vibrant mobile solution that included targeted push notification alerts sent to visitors based on their physical location within festival grounds. 

By placing beacons in strategic locations throughout the festival, festival-goers with the Pathfinder app installed and Bluetooth enabled were able to benefit from highly relevant messages designed to enhance their experience overall.  For instance, those who found themselves in close proximity to a beacon located at the Panini stand received a rich push notification pop-up informing them when a new round of freshly prepared paninis were hot and ready for purchase.  Others walking nearby the Main Stage received alerts when favorite acts like Dj Cari Lekebusch were about to perform.  These are just a few examples of the highly relevant messages received by visitors through the convenience of their mobile devices.  Overall, the app proved a great success.  Below we offer a glimpse into the Pathfinder festival app engagement achieved through the use of proximity based iBeacon technology.  

Apsima Dashboard: Above you can see how many messages were sent, received, read, and how long devices were in range of a beacon belonging to one of our beacon groups.  These analytics offer rich insight in order to improve future festival strategies.

About BalefireHQ: BalefireHQ offers businesses, from busy retailers in downtown shopping districts to single ice cream vendor walking down the street, the opportunity to drive customer engagement by integrating their mobile development with BalefireHQ’s proximity based iBeacon platform services.  Once an app has integrated with our services, businesses are able to capture the attention of their patrons like never before through location based interaction.  To learn more about what BalefireHQ can do for you, email us at or call mob 06-20207074 for more details.  We would love to grab coffee and exchange ideas!